5 Easy Ways To Market Your Site Online!
Overview of this week's e-Newsletter
For this week I've compiled 5 simple ways you can market your site online. Online marketing and advertising is quickly becoming one of the leading advertising medias. This year online advertising is predicted to surpass dollars spent on TV advertising! Where it's predicted that 25.9 billion dollars will be spent on online advertising this year alone (www.emarketer.com, March 18th, 2008).

Simple Ways to Market And Advertise Online.
5 simple ways you can market and advertise online.
Below I've compiled a short list of some of the most effective and simple marketing approaches to online advertising. Although this is not a complete list it will provide you with quite a few options to consider when looking at promoting your company or business.

1. Email marketing - Email marketing is done by sending out mass emails to potential clients, customers or web visitors that have opted into receiving promotions from you via email. There are a few ways you can go about this. One is simply just to start sending emails out to a list you're collected, which is a simple and free approach. Another way is contacting a email marketing agency and having them send emails to internet user lists they have compiled similar to sending bulk mail to a mailing list. And there is also the idea of using a newsletter program that makes designing the email, recording who opened the email, and sending it out a snap.
   
   
2. Website Ads - Placing ads on popular websites is another great effective way to market your business online. Some great sites to start out with are local news and newspaper sites as they generally will have some of your target audience reading them. You can then branch out from there and search the web for sites that might relate to your industry.
   
   
3. Search Engine Ads - Many of the major search engines, such as Google and Yahoo, have ads or what they call sponsored listings that you can sign up for. These ads display along the sides and top of their search results. Many of the search engines, such as Google specifically, only charges you per time someone clicks on your ad to go to your website.
   
   
4. Search Engine Optimization - This is the process of getting your site optimized for higher placement for targeted search terms. With this process your site shows up naturally in the search results for search terms you're targeting. We provide this service, please contact us or consult our search engine optimization site for details.
   
   
5. Video Marketing - Another new and exciting way to market your site is to release a video about your company or products. Just grab a video camera and make a quick film (maybe a tour of your company or induction to a product) then upload the video to YouTube (a popular video sharing site) where you will get an audience of viewers. Also Google includes many of the videos from YouTube in their search results so you have the chance your video could show up their as well.

Quick, Simple And Cost Effective!
How some of the ideas above can be made to be quick, simple, and cost effective.
Many of the ways I've discussed above can be tweaked into something quite simple, quick, and cost effective. One that particular stand out is sending out an email every month or week to your customers, which could be as simple as writing a few paragraphs every now and then. And of course you can put more into that with content, have an email template designed or get a newsletter generating program but in general sending out emails doesn't usually have any cost associated with it and is really something that is rather quick to do and has does usually get some return for time invested.

Another example to touch upon for cost effective is search engine ads and search engine optimization. Search engine ads are usually quite cost effective because you generally don't have any costs except for when someone clicks on your ad to go to your website. Another plus point is that many of these ads can be setup to start running that same day you sign up.

For search engine optimization the return on investment is quite high and as a result usually receive many visitors to their site dramatically increasing sales. Although on the down side to search engine optimization it can be a lengthy process to have your site initial optimized but in the long run it's usually worth it.

Final Words
Ending comments
Well I hope that helps you to better understand a few marketing options that you can easily do for your business. With the massive growth in online advertising continuing to go up and up I'm sure more advertising methods will be developed in the near future.

And as always, look for next week's newsletter where we hope to provide you with more useful tips and advice. If you have any suggestions about topics you would like to hear more about please send us an email with your thoughts.