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Gallagher Web Design & Development

What's the Best Search Engine?
Overview of this week's e-Newsletter
With many recent changes going on for the leading search engines I thought it would be good to write a little on who's coming out on top. So this week, I'll fill you in on what engine has the lead and some new cool features each of the engines are offering. As well, I'll go over some basics on why getting your website positioned in the search engines can help you.

So What Really... Is the Best Search Engine?
Which search engine has taken the search industry lead.
Well first lets go over who the top search engines are. Since things have changed over just this year and past year, 3 giants have emerged. Namely, in no particlar order, MSN (now called Live Search), Yahoo, and Google.These 3 have plugged ahead of all other engines based off their number of searches and visits to their website per month.

So before I announce the winner lets talk a little about each.

Live Search (MSN): This search engine's new look and function was recently released, with only having a beta version (testing version) released in 2006. Most of the upgrading this engine saw was primarily cosmetic, more or less a design style change with most of the same function as the older version. With the exception of a few things and the Live Search Maps (similar to Google Maps).

Yahoo!: The design and a few new functions have been added to the old Yahoo search. You'll notice the look has changed and they now have a search assistant that helps you when typing in a search term. The search assistant is a useful little tool with a sleek design.

Google: This engine has had some improvements in the quality of results returned. As well has released a ton of gadgets and other services recently (Google Maps, Gmail, ect..) Their search results now contain videos, PDFs, and other documents that are not necessarily a website. Which is good if that's what your searching for.

And the winner is:
GOOGLE - they have consistently been increasing in usage. Now realize the winner is based off of number of searches performed in the recent months. In April this year alone Google has lead the pack with about 62% of all the searches done on any search engine on the Internet, in the US (ComScore). The closest behind it is Yahoo! with about 20%.

Why You Need Positioned In Search Engines!
Why you should have your site positioned for target search terms.
Did you know that 2.6 billion searches where done on search engines just this April! If you think about the marketing opportunities there you'll see why its important to get your site positioned on search engines. Many website owners have begun tapping into this and have had their websites optimized for better placement within these search engines. This optimization process helps improve the positioning (or ranking) for targeted search terms. Once a website is positioned well for a search term, like on the first page of the search results, you'll get these targeted "searchers" clicking onto your website looking for you, your products or services. It's quickly becoming a top marketing strategy for many companies.

If you want to learn more about how we can get your website targeted search traffic just let us know and we'll go over a free quote with you.

Final Words
Ending comments
Hopefully that gives you a little incite into the whats going on in the search engine world and a better understanding of why it's important to get your website ranking well in search engines.

And as always, look for next week's newsletter where we hope to provide you with more useful tips and advice. If you have any suggestions about topics you would like to hear more about please send us an email with your thoughts.

This newsletter was auto generated from a program written by Sean Gallagher. If you're interested in having your own e-newsletter program please email us for more info.

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Valencia, PA 16059

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