How do Google Ads Work?
Overview of this week's e-Newsletter
This week I'm going to give an overview of Google Ads. I'll go over how they work and give you a few pointers and tips on using these Ads to generate more customers. As well I've added an example of a website we built that uses these ads to generate income.

First, What Are Google Ads?
What Google Ads are.
Google Ads are a text, graphical, or video advertisement that shows on Google's search results and on any other website opting in to display Google's ads. If ads are available, You will notice these ads on Google as being located on the left hand side when you search for a topic and sometimes at the top of the search results in a light pink/red box.

These ads are created by an advertiser signing up with Google and creating an account. Once an account is setup the advertiser bids on the max price they are willing to pay per each time someone clicks on their ad.

Advertisers only pay for ad placement if a user clicks on their ad. That means it does not matter how many times an ad is displayed on Google or else where, the advertiser will only pay if someone clicks on the ad.

Tips On Using Google Ads!
Some tips on using Google Ads for your website.
Using Google Ads to generate visitors to your website is actually very easy. But what your most likely interested in is retaining those visitors as customer, clients, or patients. So I've layout a few tips that will help in achieving that goal.

• Create landing pages for each keyword/phrase your ad will show up for. Each landing page should cover that keyword/phrase topic and provide the view with exactly what they're looking for without having to click around your website.
• Research keywords/phrases before using them in your ad campaign. It's important that you know the amount of traffic and competition for a given keyword or phrase before running a campaign with it. By knowing the traffic or number of people search for that term and the competition you can judge if thats a goodkeyword/phrase to include in your ad campaign or not.
• Use a hit counter software like Google Analytics (Google's website visitor counter) which will let you analysis the visitors that view your website, their trends, and where they came from. This data will help you understand whatkeyword/phrase best work for your website.
  

You Can Create Income From Displaying Ads!
You can display Google Ads on your own website and make money.
Did you know that you can opt in your own website into Google's Ad network and display these ads on your site and receive revenue each time someone clicks on an ad that's displayed on you website?

It's actually fairly easy to start displaying ads and making profits. Google calls this services "Google AdSense". Once you sign up for this service with Google and place a small code on your website, ads will start appearing on your site. You can then login to your Google AdSense account and see how many clicks you've had on your ads and how much profit you've made.

A Google AdSense Example!
An example website we created using Google's ad program.
Below is an website we've created that uses Google's ad program (AdSense) and generates profits just from people visiting the website and clicking on the ads.

www.chirojunk.com - Along the right hand side the ads for the Google AdSense program are displayed.

Final Words
Ending comments
Thanks for reading this weeks e-newsletter. Hopefully you know have a better understanding of what Google Ads and and how they can help you generate visitors and income.

And as always, look for next week's newsletter where we hope to provide you with more useful tips and advice. If you have any suggestions about topics you would like to hear more about please send us an email with your thoughts.